YOUR WEBSITE SHOULD DO MORE THAN LOOK GOOD.
It Should Help
You Sell...
You already have a valuable offer.
Brand Swatch Studio gives you the brand and website pieces to build a professional online home that explains what you do, builds trust, and helps the right people take the next step.
Everything You Need to DIY A Brand You're Excited To Share with the World.
BRANDING MADE SIMPLE FOR DIY ENTREPRENEURS
Whether you're building your first business or refreshing your existing brand, you'll find professionally designed templates, graphics, websites, and resources that make it easier to create a brand you're proud to share.
Let's Get Your Business Out Into the World.
Helping purpose-driven entrepreneurs build brands
& business websites they're proud to share with the world.
Stop spending months wondering what colors to choose, how to design your website, or where to even begin. Brand Swatch Studio gives you everything you need to build a cohesive brand and website, so you can launch with confidence...without needing to become a coder or a designer.
Everything You Need to DIY A Brand You're Excited To Share with the World.
BRANDING MADE SIMPLE FOR DIY ENTREPRENEURS
Whether you're building your first business or refreshing your existing brand, you'll find professionally designed templates, graphics, websites, and resources that make it easier to create a brand you're proud to share.
IN A SEA OF PEOPLE OFFERING SIMILAR PRODUCTS AND SERVICES,
How Do You Become
the One, They Remember?
Before people ever talk to you, they're checking you out online - deciding whether you look credible, professional and right for them.
That’s where your brand starts working before they even contact you - helping them feel like they already know, like and trust you.
STAND OUT
Be memorable in a crowded Marketplace of others promoting the same thing you are
BUILD TRUST
A cohesive brand creates
instant credibility.
ATTRACT THE RIGHT PEOPLE
Speak directly to the people who are meant to work with you.
CREATE LEVERAGE
Your website & funnels works for you 24/7 while you focus on growing your business.
IN A SEA OF PEOPLE OFFERING SIMILAR PRODUCTS AND SERVICES,
How Do You Become
the One, They Remember?
Before people ever talk to you, they're checking you out online - deciding whether you look credible, professional and right for them.
That’s where your brand starts working before they even contact you - helping them feel like they already know, like and trust you.
STAND OUT
Be memorable in a crowded Marketplace of others promoting the same thing you are
BUILD TRUST
A Cohesive brand creates
instant credibility.
ATTRACT THE RIGHT PEOPLE
Speak directly to the people who are meant to work with you.
CREATE LEVERAGE
Your website works for you 24/7 while you focus on growing your business.
Your Website Has a Job in Your Business
Your website is the Brand Central Station of your selling system, the place where people learn who you are, understand what you offer, build trust, and decide what to do next.
And unlike a cookie-cutter template, your website should feel like YOU.
SO YOU DECIDE YOU'RE READY TO BUILD YOUR BRAND ONLINE...
And Suddenly, it feels like You're
Piecing together a Puzzle...
You buy a gorgeous website template.
But once the demo photos, colors and llorem ipsum placeholder copy disappear, you're left wondering how to make it look like your business.
A website template gives you a layout. It doesn't give you a brand.
You find colors on Pinterest. Fonts in Canva. A website template on Envato. Social graphics somewhere else. Icons from another shop. Five purchases later...
You have a collection of beautiful pieces that don't quite look like they belong to the same business.
Even when the design looks beautiful, you're still staring at sections wondering:
- What goes here?
- What am I supposed to write?
- How do I explain what I do?
- Where should I put my call to action?
Pretty isn't enough, your website needs structure and copy that results in conversion.
There Has to Be a Better Way
Brand Swatch Studio Starts Differently.
Instead of starting with a template, we start with square one: Establishing your Brand.
What is a
Brand Swatch?
Defines Your Brand Look.
(colors, fonts, style)
Creates visual consistency
across your entire business
Helps you make confident, consistent brand decisions
Consistency Builds Trust, and Trust Boosts Sales.
And When Your Brand Feels Cohesive, You Feel CONFIDENT Sharing It With the World.
Matt 5:14 - You are the Light of the World. A City on a Hill Cannot be Hidden.
THE BRAND SWATCH STUDIO 3 STEP ROADMAP
Your Brand.
Your Business. Our System.
Follow our simple cohesive plan to build a brand and business you're proud to share with the world.
Choose Your
Brand Swatch
Start with a clear direction for how your brand should look, feel and communicate so you're not making disconnected decisions as you build.
Bring Your
Brand Swatch To Life
Apply your Brand Swatch across your visuals, messaging, social content, lead magnets and marketing materials so everything looks and sounds like the same business.
Build Your
Brand Central Station
Turn your website into the main hub of your business. A strategic, lead-converting online home designed to communicate your value, build instant trust, and guide visitors smoothly into your Red Hot Lead Flow.
ONE BRAND SWATCH. ONE COHESIVE BUSINESS. LIMITLESS POSSIBLITIES -
ALL BUILDING CONSISTENCY AND TRUST.
" She is Simply Amazing at What She Does!
I can't say enough great things about Barbie Figueroa and her Branding and Marketing expertise! She has an incredible ability to bring clarity to your brand, craft a compelling message, and position your business for success.
Her creative approach, combined with her deep understanding of marketing strategies, makes her an invaluable asset for anyone looking to elevate their brand.
Barbie doesn't just offer cookie-cutter solutions, she takes the time to understand your vision, your audience, and your goals, then delivers powerful branding and marketing strategies that truly set you apart.
Her passion, professionalism, and attention to detail make working with her an absolute pleasure.
If you're looking for someone who can take your brand to the next level and make a lasting impact, look no further than Barbie Figueroa.
IT'S MORE THAN A PRETTY WEBSITE. IT'S A SYSTEM THAT WORKS.
Brand Swatch Studio Starts Differently.
Instead of starting with a template, we start with square one:
Establishing your Visual Brand.
This is the First Impression your online presence makes.
What is a
Brand Swatch?
Think of it as the North Star for how your business shows up online.
Unlike a color palette alone, your Brand Swatch brings together the visual, verbal and strategic direction of your brand - so everything you create feels like it came from the same business.
Your Brand Swatch:
Defines Your Brand Look.
(colors, fonts, style)
Creates visual consistency
across your entire business
Helps you make confident, consistent brand decisions
Consistency Builds Trust, and Trust Boosts Sales.
And When Your Brand Feels Cohesive, You Feel CONFIDENT Sharing It With the World.
Your Brand Swatch is the North Star
FOR HOW YOUR BUSINESS SHOWS UP ONLINE
Your Colors
Your Fonts
Your Photos
Your Imagery
Your Messaging
Your Website Copy
Your Emails
Your Social Content
Your Lead Magnets
Your Digital Products
PLR Product Offers
Your Digital Marketing
Instead of reinventing your brand every time you create something new, you have a system to refer to that always keeps you aligned, cohesive, congruent and consistent.
That is the Brand Swatch
YOU AND YOUR BUSINESS ARE NOT A CLONE
Your Brand & Website Shouldn't Look like it either...
Every website below started with a Unique Brand Swatch and the same Blank Slate Website Template.
The difference? A different Brand Swatch brings the colors, fonts, imagery and personality to life.
Same foundation. 3 different brands. Uniquely them.
For the fun, creative entrepreneur who inspires big ideas and creative breakthroughs.
For the expert who brings
wisdom and timeless value.
For the go-getter ready to stand
out and make an impact.
CHOOSE YOUR PATH
Choose How You Want To Build
Whether you want to build it yourself, have us build from our proven system,
or start completely from scratch you choose the level of support that's right for you.
DIY Website System
Choose your Brand Swatch and ready-to-customize Website System, then use the included training and assets to make it your own.
Brand Swatch
Website Build
Choose your Brand Swatch and Website System, then we'll customize it with your copy, photos, offers and business details and get it ready to launch.
Custom Website Design
For select projects that need a completely original strategy, visual direction and website experience beyond the Brand Swatch Website System.
STEP 1
Start By Choosing Your Favorite Swatch
CHOOSE THE BRAND SWATCH THAT REFLECTS YOUR PERSONALITY AND VIBE BELOW.
NOT SURE WHICH KIT TO CHOOSE?
STEP 2
Choose A Website Building Option
CHOOSE HOW HANDS ON YOU WANT TO BE WITH YOUR WEBSITE BELOW.
STEP 3
Skip the Build
Choose a Ready-to-Import Website System.
These websites are already designed, branded and ready for you to launch.
Simply import, add your content, and go live.
WANT SOMETHING COMPLETELY YOUR OWN?
Work with
Barbie directly
To bring your brand to life?
1:1 SERVICES OPTION
Get personalized strategy, custom design and expert support to create a brand and website that truly represents you, and connects with your ideal customers and clients.
Personalized Strategy
Clarity, positioning
& messaging strategy
Custom Design & Website Copy
Brand, Website & lead magnet Creation Support
Done-with-You Support
Coaching & Guidance every step of the way
Two Brands. One Mission.
Brand Swatch Studio provides the Implementation Systems for you to DIY Your Personal Brand, Personal Brand for Profit provides the Personalized Strategy & Services to Bring Your Brand To Life.
Whether you DIY with our Systems or work with Barbie directly,
you're starting with the same strategy behind every Brand Swatch Studio design.
Browse all Products
Including New Releases!
THIS WEEK'S LIMITED EDITION
Exclusive Website
One Owner Buyout
YOURS EXCLUSIVELY
A completely custom website designed around your brand, your message and your goals - then removed from the shop so it's 100% yours and yours alone.
7 Page Conversion Focused Personal Brand Website
Story-Driven Copywriting that Connects & Converts
Your Brand Swatch Applied Throughout
Mobile Responsive & SEO Ready
Exclusive Copy. One Buyer. Pulled from Shop after Sold.
Access to Bonus Guides, Client Portal and Video Training,
Hey there! I'm Barbie 👋
Author & Creator of Brand Swatch Studio and Personal Brand for Profit.
Woman of Faith, Wife, Mom to 3 adult sons, and dog mom to Cooper. 🐾
Over the last 20+ years of building businesses online — including my own — I learned how much the way your business looks matters.
I'm not a 'trained' designer or a graphics pro.
I’m a seller who learned the power of good branding.
Because when your business looks polished and put together, people take it more seriously.
But something else happens too...
You feel proud to show it off.
You’re more confident sharing your website, promoting your offer, and putting your business out into the world when you look and feel put together.
As Billy Crystal’s Fernando used to say on SNL, “You look marvelous!” 😂
That’s why I created Brand Swatch Studio ...to make it easier for you to build a brand, website, and the other pieces of your selling system that feel like you and your personality without looking like a cookie-cutter template or starting from scratch every time.
Our Website Systems are based on your vibe and personality type, not just colors, so they look and feel as if they were designed just for you.
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new products, and sales. and get a free copy of the
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DESIGN • BRAND • BUILD • GROW
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About
Brand Swatch Studio is the implementation and digital product store of Personal Brand for Profit.
Strategy first.
Tools to help you build it.
